Redesign lab · updated Sep 11

The lab.

Every idea for the new Bubbly site, shown finished so you can tap Keep, Fix or Kill on your phone. Colour comes first, because every section after this gets built in the one you lock.

WhiteBlushLight pinkHot pinkLight aquaTeal

00 · Grade now

G1

Colourways

Her palette from charminggarlands.com, spent six ways across the same page: white studio, aqua first, blush first, pink pop, sorbet stripes, ice cream. Same faces on every one, so you are only grading colour.

Start here
G2

Sections

Section variants across twelve families: hero, trust band, services, the work, occasion picker, pricing, about, process, reviews, behind the magic, FAQ and the close. Each one has a single moment that happens as you scroll.

Grade after the colour

01 · Still to build

G3

Text motion

Sixteen ways a headline can arrive, in her type. Tap one to play it again, then keep, fix or kill it.

Grade now
G4

Scroll devices

Ten ways the page moves as you scroll it, in her colours and her photographs.

Grade now
G4

Statements and seams

One-line statements between sections, and the transitions between one colour band and the next.

Next
G5

Review in one sitting

My pick per family with the reason, every variation gradable, and the section order builder for the page.

Last